Dmitry Morozov
Founder & Owner, OLD SECRETS
A Lifelong Interest in Nature, Health, and Well-Being
My journey into the world of natural health began long before the creation of OLD SECRETS.
I studied biological sciences at Kazan State University, where I developed a strong foundation in biology, human physiology, biochemistry, microbiology, and other disciplines that deepened my understanding of the natural world and the remarkable processes that sustain life.
In 1997, together with my parents, I founded a natural health and wellness business called Health from Nature. What began as a family venture grew into five specialty stores offering more than 2,500 products, including dietary supplements, medicinal herbs, natural cosmetics, oils, balms, and other products inspired by nature.
As our experience grew, so did our vision. In 2004, we expanded into wellness services by opening a modern SPA center and establishing a health-focused travel company that helped people discover wellness retreats, health resorts, and destinations dedicated to relaxation and well-being.
These years gave me something that cannot be learned from books alone: a practical understanding of natural products, the people who seek them, and the importance of quality, thoughtful selection, and trust.
A New Chapter in America
After moving to the United States in 2017, I began exploring how to bring my experience into a new market.
My attention increasingly turned toward natural wellness foods — products made with carefully selected ingredients that can become a meaningful part of everyday life.
This led to the idea behind OLD SECRETS: a brand inspired by traditional knowledge, respect for nature, and a belief that some of the most valuable ideas are worth rediscovering and bringing into the modern world.
Our first products draw inspiration from traditional recipes and natural ingredients that have been valued across generations. Among them is Amosov Paste, a blend of dried fruits, nuts, honey, and other ingredients traditionally enjoyed as a nourishing food.
Our Philosophy
At OLD SECRETS, we believe that nature offers an extraordinary variety of ingredients worth exploring and appreciating.
Our goal is to create distinctive, thoughtfully crafted products that bring together traditional inspiration, carefully considered ingredients, and the expectations of today’s consumers.
We approach every product with respect for its ingredients, attention to quality, and a commitment to building a brand that people can feel good about bringing into their homes.
OLD SECRETS is more than a name. It reflects our belief that valuable traditions can continue to inspire new ideas — connecting the wisdom of the past with the possibilities of today.
OLD SECRETS — Ancient Wisdom. Thoughtfully Crafted for Today.